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"The main players are the city’s people."
For its 50th anniversary, NürnbergMesse is orchestrating its own celebration in a very special way.
Together with Achtung! Mary we produced content for the 50ths anniversary of NürnbergMesse. With five documercials at the core, social media content and an out of home outdoor advertising campaign.
5 protagonists
3 days of production
14 locations
And the main players are the city’s people. Congratulations come in from a taxi driver who has witnessed the company’s changes first-hand for decades. A hotel manager, whose business ebbs and flows with trade fair cycles. A restaurateur whose culinary creations delight international guests. A booth builder whose craft makes trade fairs possible in the first place. And one of our own NürnbergMesse employees, one among many whose passion has made the company what it is today. A wide array of personalities who express their bond with the trade fair business in a very personal way, and thus also highlight NürnbergMesse’s function as an economic powerhouse.
The Achtung! Mary agency was responsible for the concept, which was then put into action in close cooperation among NürnbergMesse, Achtung! Mary and VeyVey Films GmbH.
Real stories for real brands.
NürnbergMesse
Achtung! Mary GmbH
VeyVey Films GmbH
Constantin Gross
Noah von Thun
Oskar Tiedge
Lukas Tonsohnson
Nicole Friedrich
Noah von Thun
Oxygen Pictures
A look behind the scenes...
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