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"The main players are the city’s people."

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ABOUT THE PROJECT

For its 50th anniversary, NürnbergMesse is orchestrating its own celebration in a very special way.

Together with Achtung! Mary we produced content for the 50ths anniversary of NürnbergMesse. With five documercials at the core, social media content and an out of home outdoor advertising campaign.

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5 protagonists
3 days of production
14 locations

And the main players are the city’s people. Congratulations come in from a taxi driver who has witnessed the company’s changes first-hand for decades. A hotel manager, whose business ebbs and flows with trade fair cycles. A restaurateur whose culinary creations delight international guests. A booth builder whose craft makes trade fairs possible in the first place. And one of our own NürnbergMesse employees, one among many whose passion has made the company what it is today. A wide array of personalities who express their bond with the trade fair business in a very personal way, and thus also highlight NürnbergMesse’s function as an economic powerhouse.  

The Achtung! Mary agency was responsible for the concept, which was then put into action in close cooperation among NürnbergMesse, Achtung! Mary and VeyVey Films GmbH.

Real stories for real brands.


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Client

NürnbergMesse

Agency

Achtung! Mary GmbH

Production Company

VeyVey Films GmbH

Director

Constantin Gross

Director of Photography

Noah von Thun 

2nd Camera

Oskar Tiedge

Stills Photography
Location Sound

Lukas Tonsohnson

H&M

Nicole Friedrich

Color Grading

Noah von Thun

Service Production

Oxygen Pictures

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A look behind the scenes...

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