ERLICH X LAVINIA - VeyVey Films

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"TOTALLY HONEST AND QUITE RAW. REAL STORIES FOR REAL BRANDS."

ABOUT THE PROJECT

Documercial campaign for erlich Textil with fair fashion lobbyist Lavinia Muth.

“Just shut up and do something!” says Lavinia while she’s talking about the hypocritical sustainability of the big fashion players. For her, the inflationary word “sustainability” is not just a concept - it’s her ideology. She’s all about shaking up the usual sustainability talk.

...

“JUST SHUT UP
AND DO SOMETHING"

... Lavinia offers us a fresh perspective with her proactive approach, demonstrating that positive change is within our reach. And when it comes to a brand's hiccups, she's unfiltered and honest, calling out what needs fixing. Lavinia's journey is like that friend who inspires us, showing us that change is doable and worth it. The short film is a journey which leads us through desperation and reality to hope and eagerness to act.

Documercial with an emphasis on documentary, or to put it into Lavinias words:
“I usually don’t do this kind of thing. But this was entirely without manifested product placement, censorship, and prescribed script. Totally honest and quite raw.”

Real stories for real brands.

What we did? Development, Preproduction, Production & Postproduction