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“SKIN IS AS DIVERSE AS PEOPLE THEMSELVES”

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ABOUT THE PROJECT

Social Ad for erlich Textil.

Undyed textiles demanded a concept with a creative approach that gave space for the “undyed” message to come across: Natural colour palettes, raw, unaltered, simple and honest.

Skin is as diverse as personalities. Nevertheless we are told that skin has to be clean and beautiful. To pursue beauty ideals drives us into a hopeless battle against ourselves.

What we did? Preproduction, production & postproduction

UNDYED. UNCENSORED. ABSOLUTELY.

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LET’S BREAK FREE AND EMBRACE OUR SKIN AS IT IS - BECAUSE EVERYBODY IS PERFECT.

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